Where’s the advertising going? Facebook, apparently

Need a job in the media? It seems Facebook is the place to go, as founder Mark Zuckerberg aims to double the company’s headcount to 2,000

Of course, you’ll need to be an engineer or programmer, rather than, say, a journalist, which is the problem when advertising deserts its traditional media home for that new-fangled social networking thingy. 

Revenues are up 70% over last year, and the company seems to be doing well pulling in brand advertising that would otherwise go to media such as TV or magazines. (I know, I know. Facebook still isn’t making a profit. But it is sitting on a pile of cash and isn’t burning through it so fast.) 

The problem for those of us toiling in the media anthill is that Facebook’s content is created by its users, not by professional writers and editors. 

Not great news for those trying to develop a viable paid online model

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