So farewell then, The London Paper…

Quite a few journalism bloggers have noted the news that London free evening paper The London Paper is to close

It’s not the one I would have picked. I always found it had significantly higher distribution – at about three-to-one against rival London Lite, so I figured it would crowd out its rival. But then I guess that would obviously have raised the costs significantly for owner News International at the same time. 

A while ago I did note in passing that I thought there’d be some attrition in the freebie press, so it shouldn’t come as much of a surprise – though to be honest I’d got so used to seeing it on the train that I thought of it as a bit of a fixture.

Also of some interest is the fact that, of the two free evenings, The London Paper is noticeably less trashy. London Lite is just that – not much more than celebrity photos and some gossip. The London Paper at least had pretensions to being a real newspaper. And  I did find its microblogging coverage of the London Mayoral elections last year surprisingly useful. 

Which all goes to show that readers don’t seem to be that interested in printed newspapers either – even when they’re free. Not sure how that’ll play for online news.

[HT Jon Slattery et al]

Advertisements

Leave a comment

Filed under Journalism

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s