…largely in the comments section to my post a couple of days ago, oddly enough.
Here’s what the Telegraph thinks:
Why won’t consumers pay for content? The answer is very simple. Consumers have been so spoilt by free content over the last fifteen years that they now take it for granted that content should be free.
Uh, yes. Those selfish, thoughtless consumers.
Well, actually – in more specific economic terms – the cost of publication and the barriers to entry are so low that there is a vast supply of content. And that means consumers are just shopping in a media mall where everything is at bargain basement, loss-leader prices. Of zero, mostly.
Attempts to choke off that supply and so create artificial scarcity – a bit like De Beers and the diamond trade – are doomed to failure because there’s just so much stuff out there to read.
And I loved this bit:
At a certain moment in the not too distant future, consumers will finally have to acknowledge their own guilt in the destruction of our paid culture.
Yeah. Sure. That‘ll happen…