Why free is not just about the money

Very interesting piece by Stan Schroeder on Mashable on the different implications of free online content.

  • “Free” is not just about price – it’s also about simplicity and ease of use. 
  • Some content will be difficult to charge anything for. Unfortunately for journalists, it’s news.
  • Forcing charges down people’s throats is a bad way to go. So that broadband tax to pay for content is a bit of a loser.

For once this is a piece whose author really seems to understand the nuances of online monetarisation. Well worth a read…

[HT: HyperwriterUK]

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