Very interesting piece by Stan Schroeder on Mashable on the different implications of free online content.
- “Free” is not just about price – it’s also about simplicity and ease of use.
- Some content will be difficult to charge anything for. Unfortunately for journalists, it’s news.
- Forcing charges down people’s throats is a bad way to go. So that broadband tax to pay for content is a bit of a loser.
For once this is a piece whose author really seems to understand the nuances of online monetarisation. Well worth a read…