I’m now pleased to say it seems to be coming true (though not because of me, you understand).
Media Industry Newsletter web site Min Online suggests 5 online content models worth watching – among them one that seems to work precisely because it tries to hide the fact that it’s an online magazine.
One of the smartest things People did with its $1.99 iPhone app is not to call it a mobile magazine.
But the Min site argues that’s exactly what it is – though “the ‘Tracker’ label gives it the patina of utility”.
Whether people will be prepared to pay hard cash for just a “patina” of utility once the shiny, shiny iPhone buzz wears off is another matter. But this clearly points the way forward for content if you want people to shell out for it.
Maybe the key thing is to focus on making it really useful. (It also doesn’t hurt that the platform has a captive audience and proprietary barriers to entry…)
[HT: Bristol Editor]