Why newspapers still need sub-editors

BernankeI didn’t manage to get this cutting into the blog until today, but this item from the June 17 edition of London financial free paper City A.M. is a stark warning about the perils of doing without a sub-editor.

I like City A.M. – for a freebie it’s a well-put-together paper for the financial/business world and it maintains an appealingly contrarian free market view, in the face of the new Keynsian orthodoxy.

But they really should add a sub-editor to the roster. Mistaking a big picture of US Federal Reserve chairman Ben Bernanke for US Treasury Secretary Timothy Geithner is a howler of epic proportions for a financial newspaper.

I’m available for shifts, by the way…

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